"Why I Hate Museums" - Take One
Kick back, pour yourself a cuppa and get comfy. This is gonna get wordy. The piece on “ Why I hate museums ” by a CNN Senior Travel Producer is not an isolated point-of-view. It's not unique to him. In fact, I would go as far as saying that his piece didn't go far enough. It was an inward, naval gazing piece about him that failed to do much more than than talk about … well, him. The problems our intended audience, that is potential visitors, have with our shops (aka museums) are myriad and well documented in the museum professionals' world. Heck, even us non-professional worker bees have a good idea what they are since we are on the front lines of dealing with bored, tired, and downright unhappy visitors. It's not fancy lights, the best practices IPM program, nor the shiny, carefully word-smithed brochure – though all these things are important in maintaining the shop – that engage a visitor. It's the ability to tell your shop's story in the most compe...